Some experts in the technology sphere are referring to 2014 as the “year of the mobile.” For a business owner looking to get started or expand his/her offerings, it is essential to stay on top of new technology trends and ensure that communication with consumers can be left open. In order to stay on top of this technology curb, a mobile website could be the best move.
Mobile Vs. Desktop
Some of the biggest names in the technology world are pointing to mobile websites as the determining factor in the success of a business today. In fact, there are more than a few big names in the technology sphere that are now recommending that if the choice exists for one or the other (mobile or desktop), it’s best to build the mobile presence first. For many business owners, this concept may be difficult to grasp, but for those interested in staying at the top it is important to follow the trends of consumers.
In one study, it was shown that people that visit websites only or mostly by mobile make up 60 per cent of all Internet usage. That means up to 60 per cent of a business’s traffic could come from mobile users. Businesses that are not getting with the times and setting up a mobile website are falling behind.
Additionally, it is important to realize that smart phones of today have a search feature built directly into them. These searches will use similar algorithms to those found on a desktop, and if a website is not mobile optimized, it is not as likely to show up on the search results. When people are on the go, there is no time to stop and grab a desktop computer, so these mobile optimized websites are absolutely essential to pull in new customers.
But What About Sales?
Of course, some of the more traditional business owners are looking to different studies and figures when it comes to website usage. In some testing, it has been shown that the conversion rate for mobile devices is significantly lower than it is for a desktop website. This means that users that are accessing a page from their mobile device are not as likely to buy as they are from the desktop.
Despite this, it is important to remember that there is a convenience and security factor that comes into play while on the move. Still, by being optimized on their mobile devices, these individuals can find the product or service online and then order once they get home to what they conceive as a more secure environment. Ultimately, the business owner of 2014 needs to make a choice: he can succeed with a mobile presence, or fail without it.