There is no question that the power of digital devices is more prominent than ever before in the lives of U.S. consumers. Media use and consumption are now being characterized by the fact that consumers are utilizing multiple devices simultaneously. It is now commonplace for people to use the screen that is most readily available and convenient, which may result in consumers watching television, while using their smartphone or tablet as well. In fact, this is the most common way that consumers multitask when it … Continue reading Smartphones Are at the Center of Peoples’ Lives